Website Design For Car Dealers
Car Dealers need a great website design & designer who really understands the motor trade.
When you think about a Car Dealer Website Design, did you take into account that more than 74% of people now shop for their next car purchase online? With that in mind the top dealerships are changing their focus and website designers are now building car dealer websites that are totally customer centric. Buying a new car is often an emotional journey so modern car dealership websites must take advantage of those emotions and not only deliver the goods, but build trust and ultimately, customer loyalty.
Let's take a look at what your new Car Dealer Website Design should deliver:
You never get a second chance to make a good first impression
A car dealer website design can have a direct influence on how your visitor interacts with it, or continues surfing onto your competitors. A good website should grab the attention and encourage your visitor to explore further. This could make the difference between getting a sale, or not from your car dealer website.
The right emotions should be triggered
A good car dealer website design should trigger and amplify the buying emotions of your visitor. Buying luxury goods or expensive items often trigger emotions such as joy, excitement and attraction. A well designed car dealer website should also answer questions that eliminate frustrations, anger and anxiety by providing answers and solutions that could stop a potential customer from becoming a customer.
They must be intuitive and easy to use
Customers get frustrated when they can't find what they want, easily and quickly. A good website designer will take that into consideration and design your car dealer website that is intuitive, easy to use, and gives answers that help to sway the buying process in your favour.
They must instill trust and credibility
Not only should your car dealer website design be open and up front about what you offer, and how you do business, but it should also be obvious to your visitor that what they see is what the get. Real photographs of vehicles in stock, rather than generic ones. Detailed descriptions with honest up front assessments that give clear information. And, open contact details, rather than generic, redirected ones. A good website designer that is involved with your car dealer website project will also include testimonials, reviews and customer feedback, while avoiding design elements that could 'annoy' your visitors.
Metrics and analytics and optimization must be monitored
It's no good just designing a car dealer website and never revisiting it to see how it is performing. Your automotive website designer should include an analytics package to monitor how your car dealership website design is progressing and how your visitors interact with it. There should also be opportunities given to your visitors to ask them 'How we're doing?' To maximize the return a program of constant optimization should form part of the package.
There's no doubt about it, in the ultra competitive world of Car Dealerships, Motor Traders and Car Sales, even a small edge over your competitors could mean the difference between make or break! A customer focused website that encourages sales will make you stand out from the crowd. Our website designers work hard to make this a reality with every Car Dealer Website Design we deliver.
Call us today to find out how we can help you achieve your goals: 01252 950850
